Identity + campaign
A custom character and wordmark carried across the campaign family.
Alex designed the OnlyGrandpa logo / wordmark, character / mascot, campaign system and GIF animations.
The project included seven animated and seven static campaign assets, with selected examples shown here. The character was approved after approximately three revision rounds, and the same mascot-led identity and offer hierarchy carried across square, horizontal and wide formats.
- Logo and wordmark
- Character and mascot design
- Seven animated and seven static campaign assets
- Selected square, horizontal and wide formats shown
- GIF animation production
Identity context
Logo and mascot, built for campaign use.
The scope was a focused identity made specifically for campaign use.
Square formats
Static and motion from one campaign direction.
The campaign identity holds across distinct imagery, offer treatment and motion.
Horizontal campaign family
Small-format adaptations without losing the identity.
Motion loads only when requested so the visitor can study one asset at a time.
Confirmed role: logo / wordmark, mascot / character, campaign design and GIF animation.